For Immediate Release

31 OCTOBER 2012 HAIRFINITY SUPPORTS BREAST CANCER AWARENESS AND PREVENTION

CHICAGO, Illinois (October 31, 2012)

Hairfinity Sponsors Breast Cancer Awareness and Prevention Event in Chicago, IL

Hairfinity's dedication to helping women lead healthier lives has recently been demonstrated with it's pink level sponsorship of the Hair's A Cure breast cancer awareness event taking place in Chicago on November 3rd.

"Hairfinity believes that true beauty begins with taking care of your body and living a healthy lifestyle," said Tymeka Lawrence, founder of Brock Beauty, the maker of Hairfinity. "We're proud to sponsor an event that promotes breast cancer awareness and early detection, as well as educating people on healthy eating and living."

30% of everything raised will be donated to Pin-A-Sister, a breast cancer awareness campaign to educate and engage women in taking control of their breast health. The remaining proceeds will be put in Hair's A Cure, Inc., to begin funding cancer treatments to African American women and men when they open their doors on Oct. 1, 2013.

Hair's A Cure: A Pink & Black Affair will be held at The Ray and Joan Kroc Corps Community Center from 4-8 pm. The event will feature vendors, giveaways, raffles, and a memorial service to remember those who have lost their battle with breast cancer and to honor breast cancer survivors in the Chicago community. Tickets can be purchased on the Hair's A Cure website. Be sure to come check out Hairfinity in the vendor section at the event!

About Brock Beauty, Inc.

Brock Beauty, Inc. is an innovative natural hair and skin care company committed to delivering lasting results and affordable, healthy solutions to enhance and preserve your natural beauty. Founded in 2004, Brock Beauty has created an advanced natural formula for hair and skin care, with a special emphasis on growth and maintenance that can be found in their popular line of Hairfinity® products.

About Hair's A Cure, Inc.

Hair's A Cure is a breast cancer foundation that seeks to celebrate the love of healthy black hair and bodies while raising awareness and funds for breast cancer treatments - predominantly in the African American race.